Business World

If you drink colas and you are not one of the rare RC Cola drinkers, then you probably are on one side or the other of the Coca-Cola/ Pepsi Cola battle of the giants. The battle of the brands covers so much more than just the supermarket shelves, they also battle against each other in restaurants and even globally.





Both brands have a multitude of different products under their main product, so many that it would be difficult to even list them all. One thing is positive, if one comes up with a successful product, the other is sure to copy it and put their own twist on it. This means that they both carry essentially the same flavors. They are both comparable in cost and are even comparable in quality. They differ for the most part in their tastes and their marketing plans and as far as taste goes, most people that like one or the other of the brands will settle for the other if their favorite wasn’t available. A funny thing to note is that one sector that cares about what is available is the mixed drink crowd such as those that drink rum and ‘Coke’ or Jack and ‘Coke’. After all the drink name has Coke in it not Pepsi.





Interestingly enough, people are able to differentiate between the two colas; they both have a patented, recognizable taste that is not overpowering but also not un-noticeable. However the question is, does any of this make one company a clear cut winner over the other and the answer was no, they both have a similar product with similar taste and similar followings and so their only real way to edge each other out is in the advertising forum.





Coca-Cola used to be the clear cut leader but then it produced the product that was supposed to replace its original line. They named it Coke II and it was a royal flop, causing the original recipe to be pulled back out, dusted off and renamed Coke Classic. This debacle allowed Pepsi to close the gap and it strengthened its advertising budget, marketing hard to the younger generations. Coke produced clever animated polar bears that appealed to the older generations while Pepsi named itself ‘The Choice of a New Generation’. And ‘Generation Next’. They hired popular young celebrities to represent their product and their popularity surged. While Coke is still keeping to the more reserved advertising, it is trying to market to the younger crowd.





There is still no clear winner in this long term race and neither Coca-Cola nor Pepsi-Cola are likely to disappear into the sunset leaving the full customer base of cola drinkers to the last one standing.

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There are many reasons to move or even create your business to your home. There are more opportunities for profit and success than ever, but with so many other home based businesses out there, it is just as hard to get the word out about your business. Luckily for you, here are several ways to promote your home based business, both online and offline.





For online promotions, there are a good variety of ways to let people know about your business. Probably the most important and best way to get your name out there is by getting the search engine submission process down as well as you can so you can get the best exposure possible. Search engines are where people go to find just about everything they are looking for, so this one is huge. There is plenty of help for you to hone your search engine optimization skills online.





To further your exposure, you can explore search engine marketing, wherein you pay to have a text ad appear when visitors search for certain keywords.





Another popular way is to offer free content to other sites. It’s a win-win situation since the other site gets free articles to beef up their offerings and you get a link back to your site.





It is also good to hook up with web affiliates, or, hundreds of sites that all link their traffic to yours and get visitors from sites with related content.





If you’re really creative you can even create your own advertisements. When creating your own ads, make sure you understand who you’re targeting, the goal of your campaign, and how to creatively use the ad confines to get viewers to click on your ad, not away from it.





As far as offline promoting goes, there are still plenty of ways you can let people know about your home based business.





You always put your URL on letterhead, business cards and in e-mail signatures. Basically, wherever potential visitors are likely to see it.





For “search engines” that aren’t on the Internet, don’t forget to put your web address in your Yellow Pages ad. That’s one place people will be able to see it every day.





Also, be sure to include your web address in all press releases you send out to members of the media. By having it at their fingertips, they may be more likely to include it in articles they write about your company.





If you are confident enough in your product, then the main thing you want to worry about when promoting your home based business is just getting your name out. When people go online and see your product then it should practically sell itself, word-of-mouth will ensue, and your home business will be a success!

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